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Guía editada con motivo de la beatificación del Padre Alberto Hurtado
importantes clientes del banco
al igual que su madre
La juventud y la adultez
en este mercado competitivo
Building Strong Brands TESTIMONIOS Guía editada con motivo deLibro Usado, Tapa Dura. In this compelling work, Aaker uses real brand building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a
