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The OG Black Script New Era 59Fifty Fitted is a mash-up of our two best-selling designs- the 3D embroidered white and red Westside Love logo over a tonal black Westside script on the front of a black crown
Out of the vaults and into the shop
Celebrate the golden era of West Coast hip-hop with a design inspired by two '90's cultural icons
Add 3 fitteds
Our Westside Love mascot
East Village New Era Snapback sweats The OG Black Script NewA tribute to Westside Loves San Diego beginnings. What started as artwork in 2005 and a brand idea in 2009 really took shape a few years later in the East Village downtown San Diego, on the corner of 8th & G. Thats where we cut our teeth. A ragtag crew of creatives 5&ADime, Neighborhood, 9FIVE, BLENDS, and us (then known as Product Etc.) helped spark a small scene that built into a community. Those were the early days of Westside Love as a brand. The
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